你每天滑過的廣告，背後到底簽了什麼合約？網紅在業配文裡能說什麼、不能說什麼，可能早有人替他們決定好了。
本片記者深入調查網紅產業的灰色地帶，當商業利益披上個人分享的外衣，我們還分得清哪些是真心推薦、哪些是精心設計嗎？
What exactly do influencers sign when they enter into advertising agreements, and how do those agreements affect their followers?
The Lie in Your Feed examines the grey areas of the influencer industry and asks: What is really going on behind the advertisements that fill our social media feeds? Who decides what influencers can say in sponsored posts? What agreements are made behind the scenes? And why are audiences sometimes only allowed to hear part of the story?
In this investigative documentary series, journalist Amanda Schmidt goes behind some of the content we encounter every day on social media. Across five episodes, she explores the less transparent side of the influencer economy — from cosmetic treatments and weight-loss products to the companies and agencies that rely on influencers who may not always ask critical questions.
The series investigates how little oversight still exists in an industry that is both highly influential and capable of shaping what people think, believe, and buy.
Sandra Haugaard是資深記者暨紀實節目製作人，擁有超過15年經驗，曾為BBC Studios、HBO、DR、TV 2等知名電視台與串流平台打造高品質紀錄片、紀實系列與時事節目。
專長為開發原創紀錄片題材、領導編輯團隊，並統籌從企劃、拍攝到後期的完整製作流程。在調查報導領域經驗豐富，作品聚焦數位文化、社會議題、青少年族群與真實人物故事。
擅長處理涉及敏感受訪者、嚴謹編輯標準與多方利害關係人的複雜製作案。
Sandra Haugaard is a journalist and senior factual television producer with more than 15 years of experience creating premium documentaries, factual series and current affairs programming for leading broadcasters and streamers including BBC Studios, HBO, DR and TV 2.
Specialised in developing original documentary concepts, leading editorial teams and producing ambitious factual content from development through production and post. Strong track record in investigative journalism and documentaries exploring digital culture, social issues, youth audiences and human stories.
Experienced in managing complex productions involving sensitive contributors, high editorial standards and multiple stakeholders.
